Clarity, Credibility, and Truth for Travel Advisors

Welcome to The Travel Advisor Reality Project: Facts Over Fury.

This space was created for one simple purpose: To provide truth, clarity, and evidence-based guidance for travel advisors in an industry that is often noisy, emotional, and filled with strong opinions presented as fact.

The travel industry is evolving faster than ever. Advisors deserve support rooted in accuracy, ethics, professionalism, and real-world experience—not scare tactics, misinformation, or content designed to provoke outrage. Far too many new and established advisors are being influenced by guidance that:

• oversimplifies complex business realities

• misrepresents legal or contractual obligations

• pits advisors and owners against each other

• thrives on anger instead of education

That harms our industry.

It harms good advisors and owners.

And it harms clients who trust us.

What you’ll find here:

• Honest, fact-checked conversations

• Clear breakdowns of travel business realities

• Context behind policies, contracts, commissions & legal topics

• Guidance rooted in professionalism, growth, collaboration & ethics

• Support for advisors and agency owners doing the work the right way

What you won’t find:

• Fear-mongering

• Performative outrage

• Misinformation

• The use of scare tactics to buy a product

Travel advising is a legitimate profession and deserves to be treated like one. Our goal is to empower advisors to build sustainable, ethical, thriving careers - without being manipulated by misinformation or rhetoric designed to divide our industry.

If you’re a travel advisor who wants clarity over chaos…

If you value professionalism…

If you believe education beats sensationalism…

Welcome. You’re in the right place.

This is a reality check.

This is facts over fury.

Let’s bring truth and professionalism back to the conversation.